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Labels, a powerful tool.

Experience has taught us that an attractive label, with an outstanding layout, makes a positive impact on sales.

To this purpose, we are ready to help you design the right label for your product.

Every day we need to buy things: food, drinks, clothes, cleaning products, toiletries, etc. Trends show that every time more and more products are bought in large supermarket chains. According to studies in Latin America, over 60% of mass consumption products are bought there.

Research on consumer behavior reveals that a product has a maximum of 7 seconds to draw the attention of somebody who is browsing through the shelves. If he stops, takes the product in his hands and examines it, there is a greater chance he will buy it.

Right there, the only thing that speaks to the potential customer is the label.  This is what will influence his/her decision, therefore this is a very powerful tool.

In the past, the label was considered just part of the packaging but we now know it can increase sales dramatically. However, a lot of money is invested on advertising while little is invested on labels.

By "attractive" label we do not mean bright colors or conspicuous design but unique style. A good example of this are wine labels. The most expensive wines usually have a 2-to-3-color label with a simple layout.